How to navigate a tough economy

By Darrell Hardidge · 26 April 2019 · Economy

How to navigate a tough economy

Surviving the Economic Storm

Learn the secrets to staying ahead in a tough economy. Discover the often-overlooked costs that can make or break your business's growth strategy.

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Summary

Ask any established business owner/manager if they have a marketing budget and you will hear a resounding “Yes”. It’s an essential part of their growth strategy and keeping connected to their market. The average marketing budget ranges from 3-8% of revenue, however, many forget the employment costs of marketing managers and sales people which adds […]