Entrepreneur
For many SMBs, Christmas is the time to put the business and the marketing of the business on hiatus. But in reality, slowing down the natural momentum of the markets, simply because it’s the holiday season, is a very dangerous attitude.
Making the move from home office to renting space can be a difficult one, but it can provide more opportunities than just offering a formal place to work. Here’s a look at 6 of them.
Your website, business cards and any other visual information you produce are your opportunity to connect with your customers. The visual image that you present has a huge impact on how your business is perceived by the outside world, so you should give your visual strategy some serious thought.
When you’re growing your business, there feels like an endless amount of opportunities for you to pursue to further that growth. However for some, like Michelle Gamble of Marketing Angels, some opportunities aren’t quite the blessings you were hoping for.
Advertising is not a necessity when it comes to getting the name of your business out to the public. Being proactive in your marketing approach can be much more cost-effective than paying for advertising.
Whether you’ve decided running a business isn’t for you, or are looking for some work on the side, there are some small things to avoid during the beginning of your job search that can make a big difference to your chances of landing that new job.
In development land, apps are going off, with many an unlikely “app-preneur” making it big off the back of a wildly popular download. Now, one local start-up is bringing together all the people involved with the process to better develop and market these little goldmines.
You only have to look at business failure rates to appreciate how tough it is keep a venture alive and profitable in today’s environment, but this is something two entrepreneurial mums have done successfully for the past 20 years. Here’s their impressive story.
Too many businesses believe that to be successful on YouTube you need to invest big bucks or operate in a flashy industry. Not so. One local cashflow financier is tearing this notion to shreds, having notched up over 50,000 views on the platform to date. Here’s the secret to its success.
So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.
Frith Hucks isn’t an artist. Not that you’d know it by looking at her start-up, art-luxe concept label Bay & Fyfe. Here’s the story behind her globally growing start-up, which has attracted the attention of the likes of Miranda Kerr and Nicole Kidman.
Dreaming up and delivering an international film festival is no mean feat, but Allanah Zisterman wanted even more for her latest project, so she decided to host it on an island. What might have been a logistical nightmare for some, has become this entrepreneur’s greatest achievement.
Being terminally busy seems to be an affliction of the modern age. Do you have days where you find yourself rushing around like a mad thing, yet at the end of it can’t think of one useful thing you have done? This could be a sign that you are too busy and not productive enough.
Ensuring that your office is a pleasant place to be for you and your staff will ensure that productivity increases and staff morale is solid. Here are 3 ideas any small business can implement, today.
Many business owners make the mistake of assuming that productivity means working themselves and their employees harder, but putting more pressure on your staff to get more done can actually be counterproductive. When it comes to increasing productivity, what most businesses need is innovation.
It’s not always easy to find the perfect candidate, but as Rowdy McLean discovered, hiring the wrong one can be seriously detrimental to your business. Here’s how this entrepreneur dealt with the offending employee and turned his misfortune around.
Growing a business is a lot like raising children: it will need a lot of nurturing and care to be healthy and self-sufficient. So, when was the last time you sat down to spend some quality time making plans for your business?
Striking a balance between content creation and the evolving world of content monetisation sits AgendaCity.com, an online start-up that’s building a community around local restaurant recommendations. Here’s how its founder is making waves online, despite having almost no marketing dollars in his budget.
Admit it, we all have those days when it’s a struggle to focus on the task at hand, and you feel like you spend all day trying to switch between tasks and end up achieving nothing. If you need a little help with keeping on track, these 3 tools are for you.
Shanaka Fernando is recognised as a bit of a revolutionary, not just for his work as a public speaker and motivator, but for pioneering the pay-as-you-feel vegetarian restaurant chain Lentil as Anything – which has become a cultural movement in Victoria.
