Expert
Turning cultural cues into commercial wins: The new rulebook for retail
Cultural moments are becoming more fragmented and community-driven. Retailers using AI and real-time insights to deliver hyperlocal campaigns
Brendan Straw
8 PostsBrendan Straw is the Country Manager Australia for ShopFully
Expert
The Christmas countdown starts on Black Friday
Half of Australians plan to shop Black Friday sales, with 36 per cent buying Christmas gifts early. Shopfully’s Brendan Straw reveals why smart planning beats December chaos.
Expert
What do customers want beyond cheaper prices?
Discounts may win a sale, but they won’t build loyalty. Brendan Straw from Shopfully reveals what actually keeps customers coming back for more.
Expert
How retailers are solving the ‘last mile’ problem in customer conversion
EOFY 2025 becomes testing ground for next-gen retail as stores reclaim their crucial role in converting digital browsers into physical buyers.
Expert
Mum’s the word: Smart retail tactics to boost Mother’s Day sales
Mother’s Day spending is shifting as Australians shop more mindfully. Shopfully’s Brendan Straw shares insights to help retailers adapt.
Expert
Beyond Price: How retailers can earn loyalty purchase by purchase
Don’t just cut prices. Build true loyalty in the age of inflation. Find out how
Expert
In-store basics: SMEs’ guide to keeping customers close
Flash sales and app offers are everywhere. Explore the new retail tricks SMEs can pick up to keep pace with evolving shopper habits
Expert
Why value is the new trend for Aussie shoppers
Aussie shoppers are shifting from online browsing to in-store pick-ups fast—retailers need to keep up or fall behind.
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