eCommerce

Australian businesses with a website are more successful than those without, according to the MYOB Business Monitor Online Special Report. But despite this knowledge, the majority of Australian businesses still do not have a website – with 57 percent of businesses still choosing not to promote or sell their products online.

Small businesses and bricks & mortar retailers are being urged to heed new figures that show Australians will spend over $13.6 billion online this year; with experts advising they focus on engaging customers via multiple channels to build deeper relationships and grab the consumer dollar.

Australian small and medium businesses are embracing e-commerce in record numbers now, but experts are warning they should remain vigilant about risks associated with internet use.