eCommerce
Small data: The evolution of engagement
The proliferation of channels available to connect with consumers and the ability to access rich data about them creates huge opportunities for marketers to engage and create brand loyalty.
Is your business ready for the next phase of digital marketing?
The development of a me-centric culture means that marketing information, products and services are increasingly tailored to the individual, but not everyone is comfortable with their information being used in this way.
Spotify making moves to compete with YouTube
Music-streaming company Spotify is to give YouTube some competition by entering the Web-video market, according to a report by The Wall Street Journal.
The future of Cloud Computing and its impact on small business
What started out as an experimental technology has quickly grown into its own industry with a large variety of providers each offering their services and products to a growing customer base.
What skill is most essential for a web developer?
Most people have a general idea of what it takes to be a web developer, but which skill is most essential to the profession? The answer might surprise you.
Net neutrality questioned as Facebook opens Internet.org platform
As it opens up its new Internet.org platform to developers, social media giant Facebook is coming under fire with claims it is compromising the components of net neutrality.
4 marketing tips to catapult your business to success
In today's competitive world, the biggest competitive advantage any small business can have is that people know about you – who you are and what you do.
Small Business: Stop ignoring WordPress security
There’s a perception among SMBs that security on WordPress is a non-issue. That needs to change. They’re putting themselves at risk – many don’t even know it.
Google’s sneaky update that could hurt your business
As per usual, Google has snuck in a few other changes. In this case, it has made multiple changes to the way Google Maps search results appear.
Why the cloud is the best place for your head to be in 2015
Cloud offers SMEs the opportunity to leverage technology to transform their business in terms of productivity, customer service levels and even attractiveness to new employees.
Spreets fined $600,000 for misleading customers
Popular discount coupon website Spreets has been fined $600,000 after the Federal Court found the company guilty of making false or misleading representations to consumers.
Getting started with digital marketing
Finding the time to create and implement a marketing strategy can be a challenge, but you shouldn’t have to take up all your time, or break the bank to get high levels of digital engagement.