Home topics technology Digital Hot Tips Tech Digital Decoding common SEO jargon Guy Edwards November 9, 2012 SEO (search engine optimisation) terminology can be perplexing, especially when you’re new to internet marketing. And as search engine optimisation continues to grow and be refined, SEO terminology increases too. Note that most of the terminology is used interchangeably in SEO and internet marketing . The following is some of the most commonly used terminology in the SEO world, in no particular order: Analytics – This term refers to the breakdown of a site’s performance. Analytics tracks certain parameters to determine the performance of a website, such as keyword density, origin of traffic, and number of visitors, among others. Authority – This is a descriptive term that refers to a page to which many hubs point. Such a page presumably holds a lot of relevant content relating to a primary topic. AuthoRank – This is a mathematical model based on the Page Rank algorithm that is used to verify the quality of an article based on the author’s reputation. It was integrated into Google’s algorithm in 2011. A/B Test – This is when two similar sites are created to determine the design variation that yields better results. It is seldom used in SEO but mostly used in PPC marketing. Backlink – A backlink is a link that connects to your website from another site. Internal backlinks are within the same website whereas external backlinks link from other websites. Black Hat SEO – A