Breaking into a new market involves months, sometimes years, of planning. It involves a lot of research, time and energy and like anything in business, preparation and homework can prove the difference between success and failure.
If you’re going to run a Facebook competition, you’d better make sure you follow all their rules or your risk having your page shut down. Learn the rules for easy and effective Facebook marketing.
Ambient advertising is all about placing ads on things (and in places) you wouldn’t normally expect to see an ad. But is there a foolproof way of measuring its ROI? Not really, which is why businesses are turning to interactive window-shopping campaigns.
Content marketing is the creation and publication of original content, and it’s been around for years. So why is it becoming such a big deal for marketers now?
Everywhere you go, people are talking about online video as the new and effective way to communicate with their audiences. Businesses should consider video as a great way to engage viewer attention, drive brand awareness and boost SEO.
When considering any marketing campaign, it is best to put your money somewhere where it will work harder for you… and that isn’t necessarily advertising.
A business owner’s personal brand is just as important as their business’ brand – customers have to like both, or they’ll take their business elsewhere. Here’s some expert advice for creating a personal brand worthy of praise and credibility.
Here’s why we’ll all benefit from the fierce competition between the two giants of social networking – Google+ and Facebook.
Winning a business award is one of the most cost-effective ways to market your business, so Michelle Gamble has some tips for making an award work for you.
Michelle Gamble blogs about the impact Near Field Communications will have on the marketing landscape.
“NFC communication chips will make it just as easy for consumers to make that extra saving. If NFC chips were on everything in stores, consumers could swipe it with their phones and see if they can get a better deal elsewhere.”
