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When Santa doesn’t deliver
There is nothing worse than dealing with a business that overpromises and underdelivers – especially around Christmas. It is a big business no-no in my books and I was just recently on the receiving end of it and let me tell you, it is not fun! I was looking for a very specific book for… Continue reading When Santa doesn’t deliver
Bruno: Is all publicity good publicity?
Well the Bruno movie is officially out in cinemas tomorrow, and Bruno himself, the gay Austrian fashion journalist (a creation of English comedian Sasha Baron Cohen) has been in town this week doing a bit of promotion for it. He made a particular funny appearance on Rove last Sunday night, pushing the boundaries of social decency (with hilarious results) using a lot of shock tactics to get laughs out of people. (Rove in a naked suit anyone?)
Penny for your thoughts?
I recently read an interesting article by Simon Robinson, Marketing Director International for Vignette, on how businesses can make money from blogs. The article discussed 7 ways businesses (and individuals for that matter) can monetise their blog, emphasising the importance of a) knowing your audience b) being able to track and measure consumer engagement and… Continue reading Penny for your thoughts?