Jessica Stanic

Jessica Stanic

Jessica Stanic

13 Posts

As a proud Gen Y’er, Jessica’s blog will give you a rare insight into the complex minds of Gen Y’ers with a focus on online, exploring everything from social networking, to mobile phone obsessions and how you can market to this tech savvy bunch.

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When Santa doesn’t deliver

There is nothing worse than dealing with a business that overpromises and underdelivers – especially around Christmas. It is a big business no-no in my books and I was just recently on the receiving end of it and let me tell you, it is not fun! I was looking for a very specific book for… Continue reading When Santa doesn’t deliver

Jessica Stanic

Jessica Stanic

Author

iHate iSnack2.0.. and I am not alone!

Well, everyone else seems to be commenting on Kraft’s latest vege-cheesy creation iSnack2.0, so I thought I would throw my two cents in!

Jessica Stanic

Jessica Stanic

Author

Working until I am 70? No thanks!

I am depressed. A new survey by consulting group Mercer has found that two out of every five people aged 40-65 have had to change their retirement plans due to the financial crisis, with many now expecting to work past the age of 70!

Jessica Stanic

Jessica Stanic

Author

Bruno: Is all publicity good publicity?

Well the Bruno movie is officially out in cinemas tomorrow, and Bruno himself, the gay Austrian fashion journalist (a creation of English comedian Sasha Baron Cohen) has been in town this week doing a bit of promotion for it. He made a particular funny appearance on Rove last Sunday night, pushing the boundaries of social decency (with hilarious results) using a lot of shock tactics to get laughs out of people. (Rove in a naked suit anyone?)

Penny for your thoughts?

I recently read an interesting article by Simon Robinson, Marketing Director International for Vignette, on how businesses can make money from blogs. The article discussed 7 ways businesses (and individuals for that matter) can monetise their blog, emphasising the importance of a) knowing your audience b) being able to track and measure consumer engagement and… Continue reading Penny for your thoughts?