Catriona Pollard blogs about ensuring your customers know about your social media presence.
“Once you set up your Twitter, Facebook and LinkedIn accounts, what do you do? Tell people about it! Shout it from the rooftops.”
Catriona Pollard has some tips for building a successful business Facebook page.
“A Facebook page is a great tool for engaging with current and prospective customers. It’s so ingrained in the lives of people young and old & it’s not going away any time soon…”
Catriona Pollard blogs about making the most of your relationship with a PR agency.
“Effective management of this relationship and an understanding of the activities & capabilities of your agency results in a happier agency & higher ROI.”
Catriona Pollard looks at the difference between PR and marketing and what role they both play in business success.
“While it’s important for businesses to be able to articulate the differences between the two roles, it doesn’t change the reality that marketing and PR are as reliant on each other as a business is to their combined success.”
Catriona Pollard blogs about how CEO’s and high-profile business people should be utilising social media.
“Social media should be seen as an opportunity, not a risk, and can be used to boost both the profile of the company and an individual.”
Catriona Pollard blogs about standing out from the crowd on Twitter.
“Getting re-tweeted is a great way to establish credibility and expand the reach of your Twitter handle to a broader audience.”
Catriona Pollard blogs about using ‘How To’ articles to gain publicity for your business.
“‘How to’ articles can not only position you as an industry expert, they can offer topical, helpful and interesting information to readers and are one of the easiest types of articles to write because they have a tried and tested structure that works.”
Speaking at events is an ideal way to convey your brand messages directly to an audience, rather than through a journalist.
Catriona Pollard blogs about the essential elements of a great website.
“The content or copy of your website is critical. This is where you hold the attention of your audience and your word choice and grammar are critical. Misspellings and poor grammar are a quick turn off.”
Catriona Pollard looks at using an RSS feed to free up time in your business.
“The main purpose of an RSS is to manage the organisation and collection of information from the internet. RSS is a time management tool for businesses and people who regularly use the web.”
