When hiring new staff, don’t underestimate the value of a verbal referee. A professional referee should be someone who was in the same position as you will be in with your potential hire, and who understood how they approached work and interacted with colleagues. Don’t be afraid to ask for another referee if you are […]
Both start-ups and growing businesses in the process of restructuring need to know that different types of businesses have different legal and tax rights and obligations. Make sure you do your homework as to which laws apply to yours. The most common types of businesses in Australia are: Sole trader: wholly liable, pays tax as […]
If you’ve built your brand and its domain name, you should consider buying collateral domain names to capture missed web traffic. Collateral domain names are those that may have different suffixes, for example ‘.net.au’ or ‘.biz’ instead of ‘.com.au’ or names similar to, or misspellings of, your domain name. Make sure you’re not infringing on […]
Business awards are designed to recognise and reward companies who show particular achievement in a given area. Types of awards include accolades within an industry, awards for general business excellence, recognition for an outstanding entrepreneur or business owner, and best practice judgements in areas such as corporate social responsibility. Entering awards can be a rewarding […]
Once established, plenty of businesses choose to grow their brand through word-of-mouth-via a company spokesperson, that is. If you or any of your senior staff are confident speakers or competent wordsmiths, you can position a personality within your business as an expert in your business’ sector or to represent business in general. Without spruiking your […]
When you step up from being a sole trader to being a small business, hiring one or more employees can be a daunting task. Here are some tips: Write a full job description of the role and an expected title Have a salary in mind but allow yourself some leeway for negotiation As most small […]
There’s more to South Australia than vines and mines. Find out how its frequent dry spells have led to a leading edge technology industry.
Gold is the colour of opportunity, and for exporters there is no better market than Ghana. If you are looking for a low-competition market with the growth potential of Asia, West Africa and its business beacon Ghana is the way forward. Ask the average Australian to locate Ghana on a map of Africa and most […]
Australians excel at the franchise model, whether its franchisees buying up international brands for our own backyard or Australian franchises going global. Adeline Teoh looks at successful franchise Café 2U and how it has conquered both domestic and international markets. With more than 1,000 franchise outlets, Australia boasts the highest number, per capita, in the […]
Online monitoring company Hitwise has announced their Australia Online Performance Awards, recognising the most popular websites from 2008 in more than 100 industries. Both online and offline brands were named at the top of their respective industries, including Wotif.com, ninemsn, Sony and BHP Billiton. Directories were also popular, with Natural Therapy Pages taking out the […]
