Home topics workplace Image credit: CoWomen Expert Featured Staff Expert Breaking gender stereotypes: 4 key strategies women need to negotiate higher salary Prof. Giuseppe Conti April 22, 2021 Negotiating one’s salary is a challenge in itself, but imagine starting discussions at a disadvantage because of something you can’t control? According to latest WEF’s 2021 ‘ Global Gender Gap report ’, it will take another 135.6 years to close the gender parity gap. What if tomorrow all women asked for a wage increase? Would it serve as the solution to a much bigger issue? A new job offers the ideal opportunity to increase job compensation. Unfortunately, men and women face quite different outcomes when they enter salary negotiations, and female negotiators often find themselves in a tough spot. Female negotiators are labelled as pushy and selfish whereas successful men can negotiate without any fear of repercussion. Navigating these realities, we want to outline four practical tips women can use to improve job and salary negotiations. ALSO READ – Let’s Talk: International Women’s Day Edition – Strategies to become a successful female entrepreneur 1. Research the market well When information is uncertain, women tend to have worse results in career negotiations. The more you study the market and are clear about what is and is not possible, the more confidence you will have at the negotiation table. In your research, scan published data as well as asking your network. When you benchmark compensation, do so with both men and women. Women are