Home topics workplace human-resources-blogs HR Managing Recruitment HR Leverage culture, benefits and corporate social responsibility to attract employees Lisa Spiden July 1, 2013 Finding the right staff members can be difficult in a competitive environment, but there are a few things you can do to make your business more attractive to potential employees. Many potential employees will look at an entire organisation before deciding whether they want to work for them, and elements such as company culture, social conscience, and employee benefits programs can be deciding factors. So how can you present your business to best appeal to future employees? Corporate social responsibility (CSR) If your business is involved with any charities, or does work in the not-for-profit sector, it is a good idea to advertise this on your website. Incentives such as paid volunteer leave can be very attractive to future employees. Most potential employees will research your business before they attend an interview, or even apply for a job, so make sure they can easily find out about any community projects, charity involvement or environmental initiatives. This can help to present a positive view of your organisation. Promote employee benefits programs Employee benefits and reward programs can be useful in motivating staff, and can assure them that you place importance on high performance and company loyalty. Employee benefits programs, including extra parental leave, salary sacrifice options and corporate health insurance, demonstrate to prospective employees that your business values its employees. Additionally, reward programs such as corporate memberships to