#Best Practice
Most ‘in demand’ business queries revealed
When consumers head online in search of business info, what are they looking for?
The six things SMBs need to know about social media
The social web is forever changing the way people and companies use the Internet.
Why branding matters (and how to get it right)
Learning how to present your brand and leverage your brand identity with your customers is essential to business growth. No matter how small your business is.
Questions to keep in mind when finding an SEO company
SEO is very tricky in terms of understanding which provider is a true SEO provider, and not a snake-oil salesman. Here’s some questions you should be asking SEO companies to try and weed out the genuine companies from the fake.
Keep workers engaged, but how?
Keeping employees engaged, and in turn productive, can sometimes be one of the toughest challenges facing business leaders.
Shifting the business compass to ethical
Alongside the normalisation of ‘corporate social responsibility’ as a business term, the idea of creating new enterprises on an ethical foundation is becoming more mainstream.
Employee inductions an indispensible process
Employee induction is a key part of the hiring process, but one that many business owners overlook.
Successfully run the public speaking gauntlet
It’s a human trait that many detest public speaking. Yet like it or lump it, it’s a task that small business owners and entrepreneurs inevitably face.
The 5 non-negotiable social media steps for SMEs
As a small business owner, you have to wear so many hats. In many cases you’re the finance department, the IT department, the marketing department, the HR department, the list goes on and on.
Leverage culture, benefits and corporate social responsibility to attract employees
Finding the right staff members can be difficult in a competitive environment, but there are a few things you can do to make your business more attractive to potential employees.
On social media? get real or die
For companies on social media, brand trust is the new economic currency. Fake it at your own peril.