Home topics technology Tech Tech Easy guide: How to use User Experience & Conversion Rate Optimization to boost your sales. Katrina O'Connell May 8, 2019 Do you ever look for the lowest hanging fruit in your business? Perhaps you occasionally audit your sales funnel, to see where you’re losing sales – or could increase revenue? In the online world, this is what User Experience (UX) and Conversion Rate Optimization (CRO) is. It’s all about “setting up & auditing your online sales funnel” from a visitor’s first touch point, to their last when they ideally become loyal paying customers. Another way to visualise this is if one-hundred people land on your website, but only two buy. You’re losing 98% of potential sales. You can use a combination of UX and CRO to understand ‘why’. When you understand UX and CRO, you can make calculated changes. Before we jump into using these techniques to improve your day-to-day operations, it’s worth highlighting the difference between User Experience (UX) and Conversion Rate Optimization (CRO). Because while they share similarities, they’re two distinct disciplines. What is User Experience? User Experience (UX) includes all areas of a person’s interaction with your company, be it your team, services or your products. The goal of UX is to make this interaction better; this could extend from changing your phone call scripts to your websites, or even creating an app that’s better for users. UX is applied across all kinds of products. Take a car. When Porsche (or even