Home topics technology digital-blogs Digital Digital Six ways to review an inbound marketing strategy Clodagh Higgins June 20, 2012 Each and every quarter, it’s important to look at your completed inbound marketing strategy and review key components, as a lot can change in the online world in three months. For example, the keywords that were receiving high traffic might be too competitive and a new social media platform might have launched that’s worth investigating. Here are the 10 steps you should be reviewing: Step 1 – Identify your keywords. Step 2 – Optimise your website Step 3 – Targeted online advertising Step 4 – Create a blog Step 5 – Time to get social Step 6 – Conversion Step 7 – Email marketing Step 8 – Mobile friendly Step 9 – Measure and manage Step 10 – Review and repeat Now, here’s a look at the six key areas you should review approximately once per quarter (depending on if you are in a fast or slow moving industry): 1. Keywords Run an overall assessment of your keywords: Are the same ones bringing targeted traffic to your your website and are they not too competitive? Is there new terminology or products in your industry that people are searching for online? If you need to replace any of your keyword phrases with others, do that now in this review. 2. On-Page SEO Check if making a simple change on one of the pages of your website can help boost the number of