Seven steps for measuring an inbound marketing strategy’s effectiveness
You can’t manage what you don’t measure, and this is especially true for an inbound marketing strategy. Here’s a look at what areas of an online marketing plan need to be analysed regularly so ROI can be identified.
Why blogging belongs in your job description
In this age of social media, one-way information on a business website often does not cut it anymore. Many people now expect interaction online. They do not want a business to merely talk at them; they want to be involved in a conversation where their opinions are heard. Enter – the business blog.
How to convert website visitors into buying customers: Four steps
You’re blogging, optimising your website, using Facebook and Twitter – all of which is bringing new visitors to your business website – but what are you doing to entertain these potential customers and bring them one step closer to buying from you?
Debunking myths about social media and inbound marketing
A popular misconception exists that inbound marketing is all about spending lots of time on social media platforms. This just isn’t true, as social media can be a big waste of time if you don’t approach it with a plan or some clear objectives.
Blogging: The backbone of a good inbound marketing strategy
Blogging might seem like a chore initially, but the more you work on getting it right, the more you’ll find yourself thinking like a professional blogger. Plus, blogging is an important part of every effective inbound strategy,
Keywords critical to inbound marketing success
Choosing the right keywords is essential for any successful inbound marketing strategy, but it can be tricky figuring out exactly which keywords will attract the right customers to your site.
Ten steps to a successful inbound marketing strategy
Embarking on your first inbound marketing strategy can feel overwhelming, but just like all big projects the best thing to do is to break the process into easy to manage steps.
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