Seven steps for measuring an inbound marketing strategy’s effectiveness
You can’t manage what you don’t measure, and this is especially true for an inbound marketing strategy. Here’s a look at what areas of an online marketing plan need to be analysed regularly so ROI can be identified.
Ten tips for measuring the ROI on your digital strategy
If you’re investing time and money in digital marketing, measuring your return on investment (ROI) is a must. Here’s ten easy ways to calculate the ROI on your digital strategies.
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