Does targeted communication impact who we become?
By Thomas Mahon · 6 February 2012 · News
By Thomas Mahon · 6 February 2012 · News
As personalization becomes the norm, businesses will have unprecedented influence over our preferences. But will this shape who we become, or just our online selves?
Will businesses that collect preference data start to impact who we become as individuals? Five years from now almost every single thing we are exposed to will be personalised. Is this good or bad? Will this begin to steer our preference as opposed to simply leveraging it?