No matter how much the world moves forward, the basis of good business remains the same – and that’s fulfilling customer’s personal or corporate needs. So, if you’re in the business of problem solving, you’ll always be in business.
Thanks to increasing economic pressure consumers are spending less money, so should you drop prices to sell more products? Raise prices to increase your margins? To help you solve this problem, Thomas Mahon takes a look at the theory behind pricing and value.
Thomas Mahon blogs about giving more back to both existing and prospective customers this year, and the difference this could make to your business. “I’m going to make a concerted effort to give more back to the community we market to, because this forces you to think about what gift they truly want, I’ve already found myself engaging with customers on a much deeper, much more honest level.”