By Guest Author · 4 August 2011 · News
Discover the surprising impact of customer preferences on business success. Find out which approach wins in our latest article.
Everybody has their own preferences: speaking to a sales person, or doing their own internet research about a product? Customers are always going to have a preference about how they would like to contact a business. Some may like to fill in a form on a website and others may like to pick up the phone and call.