By Lorna Brett · 22 July 2011 · Growing
Discover how a small business leveraged the internet to revolutionize their brand, but at what cost? Read the full case study to find out.
In the final of the Driving Business Online case study series, AFENDS founders Declan Wise and Jonathan Salfield reveal how the internet turned their small screen printing business into a streetwear fashion label.
Tags: AFENDS, bricks and mortar retailers, driving business online, E-commerce, e-tail, etailers, Retail