Driving Business Online at AFENDS

By Lorna Brett · 22 July 2011 · Growing

Driving Business Online at AFENDS

From Screen Prints to Streetwear: The Shocking AFENDS Transformation

Discover how a small business leveraged the internet to revolutionize their brand, but at what cost? Read the full case study to find out.

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Summary

In the final of the Driving Business Online case study series, AFENDS founders Declan Wise and Jonathan Salfield reveal how the internet turned their small screen printing business into a streetwear fashion label.

Tags: AFENDS, bricks and mortar retailers, driving business online, E-commerce, e-tail, etailers, Retail