eCommerce ◆
Want to win at eCommerce? You’ve got to break the mould
With eCommerce growing at break neck speed, small businesses need to focus on being niche and unique to succeed against bigger competitors. Ivan Lim, founder of new online suit start-up Vinspi, tells Dynamic Business how he’s leveraged his niche idea and is marketing it to a huge online audience.
Lorna Brett · 2 min