The rapid rate of adoption of technology has had a major impact on the retail sector, and many businesses have been struggling to keep up with the demands of their customers. Here’s how not to disappoint them.
When it comes to selling online, small businesses are far more inclined to target consumers in their local area rather than look abroad for new business, according to a new report. Some 66 percent of businesses selling online said the bulk of their online sales came from local customers.
With eCommerce growing at break neck speed, small businesses need to focus on being niche and unique to succeed against bigger competitors. Ivan Lim, founder of new online suit start-up Vinspi, tells Dynamic Business how he’s leveraged his niche idea and is marketing it to a huge online audience.
Julian Smith blogs about new findings from MYOB that show businesses with websites have consistently higher revenues.
“If consumers are not finding you online, for them your business doesn’t exist.”
In the final of the Driving Business Online case study series, AFENDS founders Declan Wise and Jonathan Salfield reveal how the internet turned their small screen printing business into a streetwear fashion label.
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