Tag: In-Store Environment

Rhondalynn Korolak blogs about standing out in a marketplace where imitations are plentiful.

“If you continue to compete based on price alone (or intangible claims), 99 percent of your customers will continue to assume that you are not the real deal either.”

For those of you who are in the retail industry, you may have noticed a recent trend to clean up in-store environments – reduce shelf heights, remove dense ends and dump bins, widen aisles etc. – in order to increase comfort and make the shopping experience less stressful for customers.