The marketer’s guide to Instagram

Despite facing plenty of controversy over its proposed Terms of Service changes, Instagram remains a hot site for both users and the marketers who want to capitalize on its popularity.

If you’ve never used it before, Instagram is one part Flickr and one part Twitter: essentially a community in which users take and share photos with one another.

From a marketing perspective, the community’s enthusiastic fan base and built-in social aspects make it an ideal place to connect with potential customers and build brand recognition. Here’s how your business can take advantage of Instagram’s potential:

Plan your content strategy.
Before you post your first image to Instagram, plan out a content strategy for the types of images you’ll share and how these graphics communicate your brand’s message. Although plenty of people use Instagram for personal purposes — posting everything from pictures of their lunches to their pets — businesses must be more strategic.

To start, identify potential followers by seeing who’s following your competitors on the site. Then, take a look at the images they’re liking and sharing and consider their preferences when defining your own content strategy. That way, you should ensure that any image you post to the site will appeal to your new followers.

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