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Secrets to better (and cheaper) online marketing

Hubspot founder Brian Halligan says you can quintuple your website’s traffic – without spending a ton on Google ads and email marketing. Here’s how.

Is the money you spend on Google Ad words the Web equivalent of shoveling cash into a burning furnace?

Hubspot CEO Brian Halligan challenged Inc. 500|5000 Conference attendees to quintuple their Web traffic in the next year–all by spending less on Google Ads, email campaigns, and other traditional techniques and instead creating blog posts, Facebook and LinkedIn pages, and participating in social media like Twitter.

“We’re sick and tired of being marketed to, and we’re getting really good at blocking everything out,” Halligan told the audience Thursday. “What I want marketers to do is… match the way humans shop and learn today, instead of interrupting people.”

This year Hubspot, a marketing software company based in Cambridge, Mass., made the Inc. 500 list for the second year straight, with $28.5 million in 2011 revenue. Founded six years ago by Halligan, a one-time venture capitalist, the company helps clients measure social media response, manage email campaigns, and other aspects of online marketing.

…to read this article in full, visit leading US small business resource, Inc.

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