How to motivate staff to ensure they’re giving your business all they’ve got. Let’s face it; staff motivation is one of the biggest challenges for employers today. And yet, surprisingly, money is not the main influence when it comes to keeping staff motivated. In fact, several business leaders agree that staff development, well-being and a […]
There are lots of great reasons for brands to write, blog and contribute articles. Companies that blog reportedly see 97% more links to their website and are 13x more likely to achieve a positive ROI on marketing efforts [2]. Consumers also want great blog content – 47% of buyers view three to five pieces of […]
Inbound marketing is one of the most exciting initiatives to arrive on the marketing and business scene in the past five years. If you are not investigating inbound marketing at the moment, it is time to take action. One of the biggest challenges of running a business is remaining relevant and adapting to change. Whether […]
Think about your most recent interaction with a business online. Did you chat via message with a person? Are you sure? It’s highly possible you were speaking to a chatbot, a computer program designed to interact with customers using messaging apps and online interfaces. These bots use artificial intelligence to create fast, efficient and helpful customer […]
FinTech start-up Neu.Capital, which acts as a match-maker for mid-sized companies and investors, has been able to significantly reduce the cost of acquiring new clients. The company’s director Joshua Khoddami spoke to Dynamic Business about the crucial role played by marketing automation. The ex-manager of Sydney-based digital agency The Web Showroom, Khoddami co-founded Neu.Capital with Edward Jones and Cyrus Church, both […]
It’s a tough time for retail sales, with Australian Bureau of Statistics (ABS) data showing this key driver of economic growth is stalling. Traditional sales tactics are becoming less effective due to the wealth of information freely available to people today and, thus, the rise of the savvy consumer. Trends globally echo this sentiment, with 57% of retailers agreeing buyers are less […]
Hubspot founder Brian Halligan says you can quintuple your website’s traffic – without spending a ton on Google ads and email marketing. Here’s how.
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