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LinkedIn delivers faster, simpler mobile experience

LinkedIn has unveiled the next generation of its mobile experience, improving its iPhone and Android applications and delivering a new HTML5 experience for users viewing their account in a mobile web browser.

LinkedIn said the new user experiences are designed to help professionals be more productive on-the-go, by delivering them a faster and more simple platform.

“LinkedIn Mobile page views have grown more than 400 percent year-over-year, making it the fastest growing consumer service on LinkedIn. With our experience building apps that meet the needs of professionals on the go, we had an opportunity to rethink how to best meet our members’ needs,” LinkedIn’s Chad Whitney said on the company blog.

Its mobile apps are now between two and 10 times faster across all features, ranging from search to a user’s update stream. LinkedIn has also made the platform more straightforward by re-organising it around four key areas:

  • Updates: Users can view updates from their network and top news from LinkedIn Today;
  • Inbox: Users can view their invitations and messages in one place;
  • You: Users can access their profile, connections, share updates, with more access to follow in the future; and
  • Groups & More: Users can browse and interact with their groups and build their network through our People You May Know feature.

These changes are designed to make it easier for members to accomplish tasks and ensure the app is intuitive for those using it for the first time.

LinkedIn said another major change implemented as a result of user feedback is the app experience now opens on the Update stream, which is one of the most frequently used areas of the old mobile app.

“We want to help our members be great at what they do and one way to do that is to help them stay up-to-date on news and information from their network, company, and industry that they can glean from their updates stream,” Whitney added.

Lorna Brett

Lorna Brett

Lorna was Dynamic Business’ Social Web Editor in 2011/12. She’s a social media obsessed journalist, who has a passion for small business. Outside the 9 to 5, you’re likely to find her trawling the web for online bargains, perfecting her amateur photography skills or enjoying one too many cappucinos. You can follow her on <a href="https://twitter.com/#!/dynamicbusiness">Twitter @DynamicBusiness</a>

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