Here’s a classic, and classically effective, cold calling script – along with some essential advice for making it work.
While there are other (and usually more effective) ways to generate sales leads, many companies still depend upon cold calling. I’ve covered cold calls before, but here’s a great cold-calling script from one of the world’s top experts on cold-calling, Keith Rosen, author of The Complete Idiot’s Guide to Cold-Calling.
This script was created by a cost-reduction company for use with C-level executives and can easily be adapted to virtually any product or service. By the way, the most important part of this post is the final word of warning – so be sure to read all the way to the bottom.
Here’s the script, with explanations of each element:
Hi, John. Jim here from Acme Cost Control.
Identify yourself immediately, or the contact will hang up on you.
…to read this article in full, visit leading US small business resource, Inc.