Home topics news eCommerce News Retail eCommerce Aussies want better online experience before they shop outside their comfort zone Loren Webb April 24, 2019 Before venturing outside of their comfort zones and purchasing from a new category online, Aussies want a better overall experience from online retailers. More than 40% of online shoppers have never purchased appliances, jewellery and hardware online 60% want cheaper shipping and returns if they are to purchase from new categories online 56% want to see more clear and realistic images of the products on the website 69% will purchase from new categories if these improvements are made New research reveals that up to 60 per cent of online shoppers want a better internet experience, and cheaper delivery and returns if they are to increase their online purchases into new product categories. More than 40% of consumer have never purchased jewellery, hardware or appliances online. The findings come from a survey of an independent, nationally representative panel of 1021 Australians – who shopped at least three times in the last six months – commissioned by leading parcel delivery service CouriersPlease (CP). For 60 per cent of survey respondents, shipping and returns need to be cheaper if they are to purchase from product categories they have not purchased before. Over half (56 per cent) said products must be shown more clearly and realistically on the store’s website, while 53 per cent want easier returns. Shoppers seem to be happy with existing payment processes, with just 17 per