Accelerated change is the new normal, and for businesses, the rate and the scope is staggering. Not only are organisations dealing with quickly evolving technologies, they’re racing to keep up with shifting customer behaviours and the lightening-fast pace of industry disruptors. To thrive in this environment, many industries are looking at innovative ways to invigorate […]
A common symptom of the 21st century is the reliance on a digital productivity tools…often to the point where the users become inefficient. Sound like an oxymoron? Recent research by Nitro shows Australians aged 18 to 25 (Gen Y) are over-reliant on email, apps, social media and cloud technology, and thus new productivity pitfalls are emerging. The research found specifically that nearly nine […]
Each year, some of the best “thinkers, makers, and doers” converge at Pause Fest to share new ideas across industries spanning creative, tech, and business. This year’s theme, Different Perspectives, explored diverse experiences of being human in an increasingly digital world. Erminio Putignano, from brand consultancy PUSH Collective, gave a keynote opening by reminding us […]
Having a pool of regular, paying customers is a huge boon in business but it’s by no means a guarantee of healthy cash flow – without question, the lifeblood of every organisation. As the general manager of InstallEx – an installation and constructions services provider with national clientele – Jeremy Turner knows that optimal working […]
Think about the last time you ordered an Uber… how did you find the experience? Convenient and time-efficient? Perhaps, enjoyable? Now, think about the last time you lodged a request either for leave or help from IT, or tried to raise a purchase order (PO)? How would you rate that experience compared to your last […]
Information technologies are accelerating at an exponential rate, ushering in the fourth industrial revolution. This is a digital revolution and the pace of change is unprecedented. This revolution incorporates machine learning (think parallel processing and neural networks) and the concept of self-assembly or self-programmability. As technologies continue to advance, they accelerate the progress of other […]
Fifty years ago, running a company was a much more predictable business. There was less competition and customers were generally content to make their purchasing choices based on what you had on offer. If you were a leader in your market, the odds were you’d still be leading the pack ten years hence. Today, executives […]
The number of SME operators who believe the sharing economy is having a positive impact on their business far outnumber those who believe it is detrimental, according to cloud accounting provider MYOB Over 1000 SME operators from across Australia were survey for the bi-annual MYOB Business Monitor, which found that the franchise sector was the […]
Running events is a great way for SMEs to meet and connect with customers. Sure, social media is a cool way to interact with your audience and spruik your business, but sometimes you need to log out of Facebook and have actual human interactions. Even in a tech-heavy age where smartphones are conveniently ubiquitous, nothing beats […]
The business landscape is constantly evolving due to the emergence of new technologies and trends as well as changes in consumer behaviour. Against this backdrop, the challenge for SME marketing teams is to remain both relevant and competitive, and so attract new customers while retaining existing ones. Here are five strategies marketers cannot afford to overlook in the pursuit […]
