Tag: Strategy

This year could be the biggest year of growth that one lucky company has ever had. Dynamic Business and Strategy and Action are launching a $50,000 Marketing Breakthrough Competition.

Are you using social media to drive business? Here’s some insider tips from April to help you make the most of your business Facebook page.

How do you decide the price of your first big deal without pricing yourself out of business? Here are simple steps to a better negotiating strategy.

Strategy is a difficult thing for small business. We always believe that we have found the perfect niche in the market and that we will make the most of it. But sales don’t always come as quickly as you hope and you start to spread the service offering to get more customers through the door.

A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the ‘who’.

Chess and poker are games that are played by people all over the world, with different levels of ability, and one expert believes that many organisations are playing similar games with their business.

If you are a small business owner who believes marketing plans are only for large corporations, perhaps you don’t understand the real benefits. A marketing plan turns your vision into actions, so that you will be confident that you can reach your sales target.

Did you break your 2011 New Year’s resolution to develop a business plan? Business solutions director Andrew Graham says ditch the standard business plan in 2012 and embrace a more agile approach to business development.

While many businesses seem to be moving forward and embracing all things online including social media marketing, when it comes to getting results through public relations, there is still a widely-held belief that print coverage is better than online coverage.

If you don’t have a marketing plan in place yet, or you need to improve what you’re doing, here are seven steps to boost your marketing in 2011.