It might feel as if all you ever hear about is the importance of using social media, but according to Reckon’s Gerald Chait, the number of businesses actually using social media doesn’t match the hype surrounding these digital worlds. Does this mean it’s not right for every business?
The dispute between Twitter and Google over changes to Google’s search algorithm intensified overnight, as they publicly scrapped about what the changes mean for search results. Here’s what SMBs need to know about how the search changes will impact their online presence.
As the end of the year approaches, now is a good time to work on your social media goals for next year, if you haven’t already done so, blogs Anna Cairo in this list of five things to consider.
There are four main social media characters – where do you fit in? And is social media really for everyone?
Eva Maria blogs about the business benefits of logging on to social media.
“Social media gives people the opportunity to combine marketing strategies with networking…”
Cenk Baban blogs about using MeetUp to connect with like-minded business owners in your area.
“If you’ve ever tried to organise an event, meet like-minded people, or tried to be part of a local group with similar interests, you may have come to realise the current social networks are not that efficient.”
Anna Cairo blogs about making the most of Facebook for business.
“Anyone who establishes a Facebook page for business purposes should have a primary objective for their page…”
No matter what business workshop you attend or social media book you read, one thing’s for sure – the age of engagement is upon us. Here’s three key ways to engage your target audience and customers on social media, now.
Sonia Cuff looks at whether you should get involved with Google+ pages for business and brands.
“What Google+ does have in its favour (and always will) is its link with Google Search. Google Search results are now starting to display Google+ Pages and this may be the best reason to create your own Page.”
Google has officially made its new social networking site available to businesses and brands, so here’s how to set up a Google+ page for your small business.
