National Australia Bank is relaunching nab.com.au alongside official NAB profiles on Twitter and YouTube in order to reach customers in the time and place they find most convenient rather than force customers to use a single contact method.
Businesses leveraging “group coupon” buying sites in Australia such as Jump On It, Spreets and Ouffer has boomed, with all three bringing the Groupon concept from the USA to satisfy local demand.
The sixth Digital Citizens event, “Startups, small shops and bootstrappers: the real value in social media and digital PR for small business” will discuss both the benefits and the pitfalls of using the social ‘social media’ to reach customers
I worked on The Com Store account way back in the early nineties, when it was one of the dominant forces in mobile phone retailing, along with Strathfield Car Radio.
Foursquare swarm world records were in Angela Vithoulkas sights as her team at the VIVO Café flagship store, 388 George Street, Sydney, attempted to break a Foursquare swarming world record.
Social shopping is rapidly becoming a vital channel for engaging with new and existing customers, but poorly applied it can cause widespread distrust of a brand. Getting it right is now critically important to every business.
BuzzNumbers, Australia’s first social media intelligence and monitoring company, has launched BuzzElection to track Australia’s 2010 Federal Election online.
JumpOnIt, an online startup has successfully used Facebook to launch itself to the Australian market with an established fan base of more than 400,000 consumers.
Australian businesses that use social media can now track relevant conversations across a range of settings, with the release of a new monitoring platform.
Australian SMBs using social media as part of their online business strategy have higher revenue returns from their websites, according to a new survey.
