Social shopping is rapidly becoming a vital channel for engaging with new and existing customers, but poorly applied it can cause widespread distrust of a brand. Getting it right is now critically important to every business.
BuzzNumbers, Australia’s first social media intelligence and monitoring company, has launched BuzzElection to track Australia’s 2010 Federal Election online.
JumpOnIt, an online startup has successfully used Facebook to launch itself to the Australian market with an established fan base of more than 400,000 consumers.
Australian businesses that use social media can now track relevant conversations across a range of settings, with the release of a new monitoring platform.
Australian SMBs using social media as part of their online business strategy have higher revenue returns from their websites, according to a new survey.
Social media has jumped to the top of the priorities list for Australian-based contact centre managers as companies look forward towards the new financial year
Businesses are quickly catching on to the social network phenomenon, with more and more investing time and money into developing an online social profile.
Many businesses underestimate the power of their websites as an interactive tool to build relationships and initiate a two-way dialogue with customers and prospects.
Cold Rock Ice Creamery is fast becoming a textbook case study in how to embrace social media by using Facebook and Twitter to communicate with its customers.
LEWIS PR has launched Chatterscope, a free platform for Twitter sentiment monitoring and analysis so businesses can monitor their brands and address negative sentiment online.
