Social media is a set of tools that create conversations, connections and the sharing of information – making it perfect for helping you build your personal brand online. Here are some ideas for how best to use social media to your advantage.
Almost everybody’s talking about social media, especially SMEs who want to harness it as a marketing tool, to increase sales or expand their customer base. But to get the most from this highly valuable tool, you need to understand what makes it tick. Here’s a look.
Sites like Twitter and Facebook are overrun with brands trying to get consumers’ attention. So what do you do? Get crafty, that’s what.
Social media has contributed to the democratisation of information and, armed with this information, customers are demanding different things from sales people and companies. This phenomenon is known as ‘Social Sales’, and businesses need to get acquainted with it if they’re to keep up.
Lack of time is the biggest reason SMBs shy away from social media, but it’s no longer a legitimate excuse because some planning and the right tools allow for a clever investment of time in these channels.
Four reasons you might consider trying the new Facebook plug-in for Wordpress.
We asked an army of LinkedIn experts what the Obama campaign could do better. They had some takeaways for you as well.
Improving engagement on Twitter is important for any business because it creates a valuable relationship between you and your followers. Here are the four secrets to making it happen.
Critics claim that Facebook ads don’t really work. Now Facebook is fighting back with data – but don’t believe everything you read.
Although there are a number of pros and cons with the use of any social media platform in business, not considering Twitter as an opportunity could be a big negative. Here’s a look at eight ways using Twitter could help your business.
