Tag: Social Media

You can harness the potential of social media to change the engagement with (and between) your people by creating an open and encouraging usage policy. Here’s where to start.

Platforms like Facebook and Twitter aren’t about simply being a part of ‘the latest thing’; they are about connecting with people. For small business owners, it’s about connecting with existing customers and potential customers, creating awareness and being kept in the loop – and some savvy management tools can help you do this even better.

What you say is important. But so is how and when you say it.

Here’s a basic checklist to quickly make sure your social media tactics are on the right track.

Social media magic isn’t going to happen on its own. Get these people involved, though, and it just might.

Social media can expose business to risk. If not managed properly, considerable consequences may arise causing – perhaps even causing lasting damage. Here’s what you should be doing to protect your brand and reputation.

On social media? Then you’ll know there’s no point in reaching out to consumers who have no interest in your brand. Your digital relationship marketing should be a tailored and strategic approach, that ensures you interact with consumers who are actually interested. Here’s how to better target your campaigns.

When you’re using social media for your business you might feel like you’re not seeing the return that you’re after. But there are ways to measure what your social accounts are doing for you.

Not only can your performance at work be monitored, employers are increasingly turning to social media to monitor their staff’s personal behaviour. But what legalities do managers need to be aware of? Here’s a look.

Why you should embrace negative comments online and how to do it right.