Sure, she understands Instagram. But do you really want a new grad controlling your brand online?
Pardon the generalisation: I don’t mean to attack 23-year-olds specifically. Nor do I believe there are no young people capable of managing a business’s social media responsibilities.
I am, however, trying to make a point: Just because you don’t understand social media doesn’t mean you should forfeit all common sense and hire your niece, nephew, or any other other recent college grad (say, your best friend’s sister-in-law’s kid) because “they’re really good on Facebook.” If your business targets the young and hip, most definitely look to a recent grad or young social media nerd to help your business. But don’t assume, either, that you need to hire someone young to manage your social media “just because.”
Frankly, this kind of logic makes me crazy – and yet I’m seeing it more and more these days. But you really shouldn’t be entrusting your entire social media efforts to a newly graduated intern. Here’s why.
1. They’re not mature enough. Compared with young people 50 years ago, who were eager to enter adulthood and settle down, today’s youth are not only not eager to do so, but most do not feel that they’ve reached adulthood until late into their 20s or early 30s, according to research from Clark University.
…to read this article in full, visit leading US small business resource, Inc.