Tag: Social Media Advice

By recognising when to use paid or free social media marketing, businesses will be able to get a better return on their marketing investment and deliver more relevant messages to their target audiences.

Social media creates an opportunity to keep in contact with your clients. But the question is – how much do people want to know about your business?

Advice from business leaders who have mastered the art of social media marketing.

IT marketers are well-practised in presenting their company’s most convincing face. Which is why it pays to look beyond the rhetoric when considering the potential for any emerging or early lifecycle technology.

We all recognise the importance of social media but many companies take a generic approach to marketing themselves online – without considering how a different, more innovative strategy might benefit and even transform their business.

Here’s a basic checklist to quickly make sure your social media tactics are on the right track.

Three Inc. 5000 companies reveal real-life stories about how they’ve successfully tackled social media.

The Sesame Street character became a social media sensation this week. Here’s what entrepreneurs need to learn from the 8-foot-tall yellow bird.

Don’t make these no-nos when trying to build your fan base on the giant social network.

Why don’t more people “like” your business on Facebook or follow it on Twitter? Simple: Your perspective is all wrong