Writing content has become increasingly essential to business owners as it allows them to spread the word about their business and communicate with prospective and existing customers, both in print and online. But this doesn’t mean writing is everyone’s fortè, so here are some tips for improving the confidence you have in your writing abilities.
Here’s a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
Quick Response codes, or QR codes, have started to spring up everywhere. And it’s little surprise really, as they’re very easy to set up and can benefit your business in a number of valuable ways.
When it comes to marketing, you’re probably already using some of the more common tools—such as advertising—to raise your profile and engage with audiences. But PR is also an essential part of the marketing mix for any small business looking to achieve its business objectives and be a success.
We asked the two top DIY marketing services – Pressloft and Sourcebottle – to sell the benefits of their service to small business. Here’s what they had to say…
From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes.
Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
Master these five ideas, and you will be well on your way to becoming a master marketer.
Building a brand isn’t just about creating a great logo, slogan or an ad campaign. Here’s what SMBs can learn from some of the best in the business – Woolworths, Virgin Australia and Apple.
Most business owners confuse their brand with branding. A brand is a carefully crafted perception that’s linked to branding, which is designed to influence purchasing decisions. So how does branding work?
