Is online marketing an art or a science? Danielle MacInnis introduces Hubspot’s Marketing Grader and how it can help you optimise your website.
“This is the analytics, knowing what marketing activities are working (or aren’t working) for you by measuring your successes and failures.”
It is Christmas time and so in the spirit of giving here are some marketing tools and apps we just love and that we want to share with you.
Charles Pludthura blogs about the key role content plays in any successful digital campaign.
“Firstly, you need to be aware that duplicating content can actually be detrimental to search engine performance, so there’s more to content management that just ‘spray and pray’…”
By now you’re aware you need to get your business online, but do you know how to drive people to your website? One easy method is writing and uploading a press release.
Local businesses continue to fall behind when it comes to using a website to promote themselves, with research finding the majority of sites have substandard search engine optimisation (SEO).
Robert Steers delivers 7 good reasons you should include Adwords in your online marketing strategy.
“Google claim you can now reach nearly 70% of all internet users at ALL stages of the buying cycle with Adwords. With search partners, YouTube, mobile advertising and animations, you can reach a potential customer several times in a day with your advertising.”
Marketing has changed considerably in the last few years as we enter a new age. Although some call it ‘The Age of the Unsustainable Economy’, from a business marketing standpoint we’re entering ‘The Information Age’ where anyone can access and share information easily and freely.
Search Engine Optimisation (SEO) can be a little like a game of Snakes and Ladders. Certain valuable, relevant content creation can lift your rankings while other techniques like “keyword stuffing” mean you ride the slippery snake downward on Google rankings.
It’s the dilemma on many small and medium sized businesses minds – how do they make sense of the complex digital advertising landscape?
The mere thought of publishing a regular stream of content is daunting, particularly when you’re already busy with your day job. It’s something else that needs to be done, in an already busy schedule, however there are ways to make it more manageable.
