A strategically developed website can be so much more than a marketing brochure – it can make your marketing resources work smarter by achieving a level of efficiency and interactivity not always possible offline.
90 percent of Australian’s are researching offline purchases online first, raising questions of retailers who don’t communicate with their customers online.
Comodo, the company probably best known for their PC software firewall solutions has announced the latest version of their HackerProof solution for e-commerce merchants.
Unnecessary website obstacles cost businesses millions. Browsers are time-poor and impatient and your competitor is only a click away. Here’s how to say no to a bad design and get the website your customers want to use.
One of the main challenges manufacturers and retailers have is establishing credibility with the customer. According to research the consumer is more likely to trust information received via their own research, on the web or from friends that from a salesperson. Some industries have an easier job of getting the credibility message across than other, […]
Avoiding marketing mistakes isn’t easy in today’s business marketplace; which is at times a terrifying jungle where your competitors are hungry predators and your customers are the food source that’s a challenge to catch. To survive you can’t afford to make many marketing mistakes. So here are some common marketing mistakes you should look out […]
Chances are, like every business owner, you want to learn how to sell more. So what are the most important sales lessons all businesses should be following to increase sales? Here are some top expert tips to boost sales, across any business. HR Shiever, managing director, Citrix Online, Pacific region When it comes to growing […]
While closing sales is what gives the most joy to business owners, you’re never going to sell more without the fundamentals. Brett Lowe, director of Business Planning Works, explains the basics of closing a sale. I haven’t yet met a business proprietor that isn’t pushing for more sales. I hear quite commonly “If only we […]
Marketing campaigns don’t have to be expensive and fancy to capture attention. Basic marketing principles should be all you need to market your business and sell your product. Most small businesses don’t have big marketing budgets, but any company can attain good results by sticking to the fundamentals of marketing for their campaigns. Graeme Chipp, […]
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right. John Jewell Design Exporting since: 2003 Key markets: UK, Europe. A team of four, led by […]
