Tag: Sales

The Australian Taxation Office (ATO) is launching an online data mining offensive on online traders using eBay and The Trading Post websites during the last 3 financial years to catch tax cheats.

The majority of Australian marketing professionals feel the pressures of generating enough quality sales leads for their organisations, with one in ten having left a job because of lead gen pressures.

I recently bought a skateboard from SkatersHQ at Manly. My wife calls it ‘the poor man’s mid-life crisis’ as I can’t afford a Porsche!

Last week, I was in the position of having to decide between two very similar products from competing businesses. One had a slightly higher price but it also had a customer guarantee. The guarantee made the decision for me, why would I choose to buy from the business that wasn’t offering me the safety net of the other?

A strategically developed website can be so much more than a marketing brochure – it can make your marketing resources work smarter by achieving a level of efficiency and interactivity not always possible offline.

90 percent of Australian’s are researching offline purchases online first, raising questions of retailers who don’t communicate with their customers online.

Comodo, the company probably best known for their PC software firewall solutions has announced the latest version of their HackerProof solution for e-commerce merchants.

Unnecessary website obstacles cost businesses millions. Browsers are time-poor and impatient and your competitor is only a click away. Here’s how to say no to a bad design and get the website your customers want to use.

One of the main challenges manufacturers and retailers have is establishing credibility with the customer. According to research the consumer is more likely to trust information received via their own research, on the web or from friends that from a salesperson. Some industries have an easier job of getting the credibility message across than other, […]

Avoiding marketing mistakes isn’t easy in today’s business marketplace; which is at times a terrifying jungle where your competitors are hungry predators and your customers are the food source that’s a challenge to catch. To survive you can’t afford to make many marketing mistakes. So here are some common marketing mistakes you should look out […]