The market is changing and we’re seeing a major shift in buyer behavior – from in-store tyre kicking to savvy online bargain hunters. It’s no longer effective to run an advert in the local paper and hope the phone will ring.
How good are you at asking for other people’s money? What I mean is, how good are you at closing sales and actually having people agree to spend money with your business?
In simple terms, using online to generate quality leads via inbound marketing is more cost effective than traditional outbound marketing, particularly when combined with established processes around ongoing lead-nurturing and sales conversion.
A good follow-up is critical to building strong relationships with your prospective clients.
Rishad Sukhia, a director and co‐founder of Australian digital agency Brightlabs, is still regularly surprised how little time, effort and thought go into many company websites. He offers his tips for creating a killer website.
Feeling uneasy about where your business is at financially as the New Year approaches? It’s that time of year again: the last 12 months of dodgy financial decisions come to a head as the Christmas bills start to roll in and the January expenses make their mark on the horizon.
Paypal scam emails are doing the rounds of Australian small businesses with scammers seeking to gain your PayPal login details to take money from the PayPal account you use for business.
eBay has criticised calls by Australian retailers to reduce the GST threshold applied to imported goods purchased online, labelling it as an unfair attack on Australian consumers, particularly considering the phenomenal growth of Aussie retailers online.
It has often been said, “If you always do what you have always done, you will always have what you always had”. I don’t agree.
Jump On It, one of the myriad Groupon clones in Australia yesterday announced it has secured nearly $5 million in funding from US online group buying company LivingSocial.
