Feeling uneasy about where your business is at financially as the New Year approaches? It’s that time of year again: the last 12 months of dodgy financial decisions come to a head as the Christmas bills start to roll in and the January expenses make their mark on the horizon.
Paypal scam emails are doing the rounds of Australian small businesses with scammers seeking to gain your PayPal login details to take money from the PayPal account you use for business.
eBay has criticised calls by Australian retailers to reduce the GST threshold applied to imported goods purchased online, labelling it as an unfair attack on Australian consumers, particularly considering the phenomenal growth of Aussie retailers online.
It has often been said, “If you always do what you have always done, you will always have what you always had”. I don’t agree.
Jump On It, one of the myriad Groupon clones in Australia yesterday announced it has secured nearly $5 million in funding from US online group buying company LivingSocial.
Australians shopping online spend more on purchases from local retailers than they do on purchases from overseas retailers despite the increasing strength of the Aussie dollar.
Businesses need to optimise their online marketing campaigns by including analytics to track campaign performance and convert the visitors to their websites into paying customers, says digital agency Cru Digital.
There are three main factors that differentiate Business-to-Business (B2B) sales from Business-to-Consumer (B2C).
I love my clients. They all have tremendous passion for their business, and genuinely believe in what they’re doing. And when you’re passionate about what you offer, marketing and sales become a lot easier, and your business is more profitable. Here’s why.
I’ve been working with a number of businesses lately developing their marketing strategy and marketing plans for the next 12-18 months. One of the key parts of the planning process has been identifying clear and measurable targets, so we can develop a plan on how to achieve them. For some businesses it also helps manage internal expectations of what can be achieved.
