Stationery is more than just an essential item for offices and school bags. These days, Smiggle is making it a much-desired fashion item. So read on to learn about Smiggle, the small company taking on the stationery big boys with its bright-coloured and funky range. Smiggle – it’s interesting name and gets people wondering about the product behind it. This is […]
For Tim Anderson, pursuing a childhood interest meant starting niche a business, Madman Entertainment, from his bedroom. Together with Paul Weigard, co-director, Anderson has learnt the steps of growing a niche business. He’s a self-confessed geek, and always has been. But Tim Anderson’s brand of geekiness is a savvy business tool that’s helping Madman Entertainment […]
It’s difficult to catch Australia’s cosmetics icon, Napoleon Perdis—his days and weeks are a whirlwind of appearances, meetings, and travel. But once you have Perdis, the rest is easy, because talking about cosmetics and the rise of his company, Napoleon Perdis Cosmetics, is something the entrepreneur does with great enthusiasm. Although permanently based in the […]
Creative product packaging may be all you need to stand out on the shelf. But coming up with a product package design that screams ‘Buy me!’ isn’t simple. Mia Klitsas tells us how innovative packaging made Moxie a success. In the retail world, the general rule is: create a product, then package it. But when […]
The music industry’s continuous transformation isn’t slowing down The Music Man, Barry Bull, in the slightest. Bull instead turns to innovation and incessantly reinvents Toombul Music, to keep up with the times and technology. Music is in Barry Bull’s veins. He even calls himself The Music Man, a phrase long since adopted by journalists, and […]
When his pyjama business was first launched, Peter Alexander didn’t imagine he would spend the next 18 years growing a brand and an online business. Now he shares how Peter Alexander, the brand, led to a profitable business. It all started with a pair of pyjamas bought in Hong Kong. The uncharacteristic purchase prompted […]
Work experience and motherhood gave Victoria Lewis the idea for Freckles, a colourful homewares range for kids. But Lewis had no idea she’d soon be exporting Freckles to several international retail markets. Bright colours. That’s what came to mind when I first heard the name Freckles—perhaps because the candy-topped chocolate drops of the same name […]
It’s one thing to take a niche product to the mainstream market, but exporting a niche is something completely different. Bruno Schiavi, from Jupi Corporation, shares his secrets to exporting the Pocket Sock. It was a sock that got this business on its feet. But with success that has been underpinned by quality and innovation, […]
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