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Sean Ashby and Guyon Holland, exporting aussieBum online

Sean Ashby and Guyon Holland from aussieBum

Exporting since 2001, aussieBum’s key markets include the US, Europe and Asia.

aussieBum’s growing range of swimwear, underwear and leisurewear is going from strength to strength, with 90 percent of sales in foreign markets. After initially being stalled by Australia’s major department stores, owners Sean Ashby and Guyon Holland took the business online and have never looked back. Highly-developed customer service systems—complete with online bilingual translation capabilities—and controlled growth have played key roles in ensuring the company’s success. Just two years ago aussieBum was awarded the national Emerging Exporter award at the 2004 Exporter of the Year Awards, and now sells its wares to around 75 countries.

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