By DB · 11 July 2008 · Entrepreneur
Discover how Les Schirato transformed a family business into a retail sensation, but what secrets lie behind his success? Read on to find out.
Les Schirato, CEO of the Cantarella Bros Previously working for the marketing side of the business under his father-in-law and brother, Les Schirato stepped up to CEO and took Vittorio coffee beans from retailing to cafes and delicatessens into supermarkets, discovering a major new sector for the product. Schirato’s branding experience has clearly worked for […]
Tags: Entrepreneur, Family Business, Marketing, Nukte, Retail