Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.
Securency International
Exporting since: 1996
Key markets: Asia-Pacific, Romania, Mexico, Nigeria.
Making money and shipping it offshore sounds like a shady deal unless you do business with Securency International, the joint venture between the Reserve Bank of Australia and Innovia Films. Securency International is a manufacturing company specialising in polymer substrate technology that reduces the rate of banknote forgery and gives banknotes an extended circulation due to increased durability, five times that of paper notes.
Securency’s first export was to Papua New Guinea. Since then, the company has established a sound reputation in the Asia-Pacific region. Lately, the exporter has taken advantage of high volume opportunities in places like Vietnam, Romania, and Mexico. Their first overseas plant, Securency Mexico, is expected to begin operation in 2009, to add to more than 12 billion polymer banknotes now in circulation around the world. Export accounts for 95 percent of their business.
