Home-grown Business Management Systems (BMS) provider, Holocentric has outbid larger international companies for tenders in Australia by harnessing the strengths of being a smaller operation and eliminating, where possible, the need to go head-to-head with better-resourced competitors, according to its CEO, Bruce Nixon. The tech company, which has offices in Sydney and Canberra, has worked […]
Marketing is any type of communication – any part of the business that communicates with the outside world is marketing. The best marketing is done subtly. So what is subtle marketing and who does it the best?
Emma Mulquiney blogs about Qantas’ social media failings during recent weeks, and how they could have done it better.
“While there’s plenty of commentary around handling PR when things go wrong, I think more specifically, we need to look at how social media can contribute to resolving the fall out…”
Qantas and the three unions involved in industrial disputes have failed to reach a resolution after 21-days of talks, with Fair Work Australia (FWA) to now begin the binding arbitration process.
The first in a new fleet of Qantas planes, the Boeing 787 Dreamliner, flew into Sydney yesterday, promising to deliver greater comfort for both domestic and international travellers.
Missed what’s been happening in the business world this week? Don’t stress, we’ve wrapped up the most important headlines of the week for you.
Rebecca Wilson blogs about the impact the Qantas grounding has had on the reliable Australian brand.
“The Qantas grounding is another blow to the brand of our previously very stable, secure and reliable nation, known for its lack of sovereign risk, stable investment environment, conservative growth-supporting governments, good sports achievements, sunny weather and great beaches, not to mention our previously faultless flying kangaroo.”
The Fair Work Australia policy is to blame for the chaos caused by the Qantas staff lock-out and fleet grounding on the weekend, not the airline or the unions, according to Servcorp CEO Marcus Moufarrige.
Corporate Travel Management (CTM) said the Qantas grounding on Saturday has had no material effect on its business, with 95 percent of impacted clients moved onto alternate flights.
Qantas will resume domestic and international flights from this afternoon, after CEO Alan Joyce announced on Saturday all planes would be grounded as a result of ongoing industrial action.
