#Pricing
Let’s Talk: When should you raise prices without losing your best clients?
Rising costs squeeze margins, but when is the right time to raise prices? Our experts reveal the signals that say customers are ready.
Four ways to fix a pricing mistake
In my previous article, Oops… my business made a pricing mistake, I outlined pricing mistakes businesses commonly make. Knowing the mistakes should help you identify and avoid making the same mistakes but what do you do after you discover you’ve made on? Fix 1 – Know your target customer or customers A really useful strategy in […]
Oops… my business made a pricing mistake
In my recent article, How to work out what price to charge, I discussed how pricing is one of the most crucial decisions business owners and managers must make, while touching on the eight rules for pricing effectively… But what happens when you get pricing wrong and how do you recover from pricing mistakes? In this […]
How to work out what price to charge
The price that is set for products and services is one of the most crucial decisions business owners and managers must make in a business. Entrepreneurs, new businesses and small business often give too little thought to this highly complex matter and the consequences can be dire. Pricing requires thought and an understanding of the […]
Four pricing mistakes you need to avoid
The price that you set for your products and services is one of the most crucial decisions you have to make in a business. Pricing requires thought and an understanding of your customers or clients, the market, the environment and your competitors. Here are four pricing mistakes you need to avoid: One: The first mistake […]
Skimming and penetration pricing strategies a thing of the past
Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.
My best mistake: Missing the price point
When Jeremy Levitt started his business in 2007, he knew he had a great idea but kept hitting roadblocks when it came to pricing his product. With the business growing, this was an issue that he needed to solve quickly.
Could you charge 70 percent more with a better business name?
Is your small business stuck charging low prices for your products or services? The problem might not be what you’re selling. Here’s how one business raised prices by changing its name.
It’s the little things that sometimes count the most
I want to share with you some ideas that make things a easier. Sometimes it’s the little things count! Here are a few ideas to get you thinking…
Coles grocery pricing online? No way says the retailer
Coles has refused to put the prices of its groceries online, fearing comparison shopping with rival Woolworths and independent retailers.
QLD water prices up $100 with Queensland Urban Utilities
Queenslanders can expect to pay on average $2.05 more per week under new pricing from Queensland Urban Utilities in the South East Queensland region.