Discounting driving up online sales
Online sales have seen a significant increase in the past year, and new research has found its due to a positive response by consumers to online discounts and group deals.
Online sales have seen a significant increase in the past year, and new research has found its due to a positive response by consumers to online discounts and group deals.
Sadly, many of the best examples of eCommerce can be found outside Australia, so here’s seven expert tips on best practices every business can follow to drive more sales online.
Online retail history has been made in Melbourne, after a small business made $50, 000 in less than 24 hours through a sale on its Facebook store.
eBay has enjoyed yet another year of strong results, bolstered by rising PayPal membership numbers and strong Christmas figures, as consumers continue to show a desire to spend online.
Looking for the kind of feedback you get from a customer focus group, but can’t afford the expense of putting one together? Mark Capps, CEO and co-founder of online retailer Sneaking Duck, writes about how four inexpensive weekends at the Bondi Market left his start-up with enough feedback to improve and streamline its offering.
Twenty-twelve is shaping up as a year of digital change for the small business and retail industries, and SMBs must be on top of upcoming trends if they want to stay ahead of the competition.
The two young entrepreneurs behind fast-growing local tech start-up BigCommerce spoke to editor Jen Bishop about their plans to help Aussie SMEs sell online.
One of Australia’s leading online retailers has declared that bricks-and-mortar stores have lost the price war and should stop complaining and move on if they wish to keep their customer base.
Bricks and mortar retailers can simply no longer ignore the growth of online shopping. Rather than fight it, look at the many opportunities it brings.
BigCommerce is celebrating a milestone this week, announcing that it now powers over 20,000 online stores which have generated more than $350 million worth of sales.