Tag: Online Marketplace

As the managing director of a successful digital agency, Luke Kelly realised conventional online stores did not guarantee retailers sales or exposure.

You can buy almost anything on Etsy these days and the online marketplace is now a veritable breeding ground for Australian SMBs who are selling their wares all over the globe. We spoke to American CEO Chad Dickerson on his recent visit to the country.

Homemade is becoming a worldwide name on Etsy, the online marketplace for handmade and vintage wares for one man and woman businesses. Here’s a look at why Etsy is proving popular with customers and what business lessons can be learnt from this.

While many businesses are shifting focus away from traditional retail and onto the online marketplace, Brisbane-based gift and homewares store Dandelyon is doing the opposite.

Julian Smith blogs about how the online marketplace is impacting the take-up of new technology.

“Consumers are more receptive to purchasing low risk, inexpensive items online (such as music or e-books), and it will take time for people to become comfortable with the notion of buying expensive products..”