Tag: Online Marketing

Sure, she understands Instagram. But do you really want a new grad controlling your brand online?

Who influences the buying decisions of your customers? A study reveals the group you should be advertising to online.

Email marketing is tricky; open and click through rates can be demoralisingly low at times, leaving business owners wondering what else they could be doing to get customers to open their eMarketing. Here are some simple tricks to try today.

Facebook’s newest tweak could mean reaching exactly the customers you’re after without annoying the ones you aren’t.

First identify your ideal customer, and then determine what words they€’re using to search for your products and services.

Forget flavour-of-the-month social sites. Find the community that works best for your company.

Just like Google search, Facebook has its own algorithm – called Edgerank – that decides how many people will see posts from your Facebook Page. Understanding and embracing Edgerank is the key to improving your Facebook engagement levels.

Is Facebook hiding your posts and making you pay to reach your own fans? Here’s what’s going on.

Social media is about engagement and building relationships; at its most basic level, it’s about communicating. For it to deliver long-term value to your business though, you should consider actioning these four simple steps.

The reality is that social is a hard space to get right, but it is free to get started. This makes for a lot of frustrated businesses that end up spending more time on social media than they’d anticipated – let’s call this social creep. Here’s how to end it.