#Online Marketing
Australian Millennials love bagging discounts: Paypal report
A report by PayPal reveals that while young Australians are getting smarter in saving dollars, they are also overspending during sales season
Putting your money where your audience is – online
Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat While online sales might count for a fraction of your total sales, the influence the internet wields in consumer purchase decisions is too powerful to ignore. Regardless of whether they buy online or in-store, consumers are going online to be inspired, to do research and to […]
Use it or lose it! Top tips for maximising your remaining marketing budget this EOFY
By Garth Anesbury, Owner, Kwik Kopy Hilton As EOFY looms, it is important to use up your marketing budget to ensure you aren’t shortchanged next year. While you might have executed all of your marketing strategies, you still may have a little in the pot; perhaps squirreled away for emergencies or because you made cost-effective […]
How three small Victoria brands grew from social media
More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy […]
Relationships crucial when going global
There has never been a better time for Australian companies to expand into Asia. Today, China is Australia’s largest trading partner for both imports and exports. Opportunities abound, as China now has the world’s largest middle class population which leads it increasingly towards a market for high grade goods and services. For example, China is […]
Smart marketing: leveraging the magic of video for building your brand
Online marketing is changing all the time, and new techniques are constantly coming along. One technique that has been around for a few years now, and which is becoming increasingly important all the time, is video marketing. Videos are popular because more people are using their phones to access the internet, and mobile internet speeds […]
5 essentials to follow for e-commerce businesses in Australia
If you are a business owner in Australia, you are required to focus on certain key factors to ensure that your online marketing avenues are a successful venture. Online retail in Australia has a recorded growth of up to $33 billion in sales, and more than 75% of the online consumers are aged between 35 […]
5 ways to boost your traffic in 2016
The question of how to build traffic is something asked more times than we all want to admit. We look at our traffic, sigh deeply, and wonder why nothing has changed since the day before. We live in an economy where everyone is fighting for consumer attention, and there’s only so much to go around. […]
From monologue to dialogue: Why going social may be the best thing you’ve done for your business
The term ‘social media’ means something different to every single one of us. To some entrepreneurs, it may mean the next big thing – a powerful tool that promises unparalleled opportunity, which must be taken advantage of. To others, it’s simply a passing fad and an unprofitable marketing interest, a buzzword with no practical advantages. […]
How to run a successful content marketing campaign
Over the last few months, there has been a noticeable shift in the online marketing campaigns of most businesses toward incorporating content marketing strategies. This is a direct result of the advisory from the search engine giants, particularly Google, to focus on providing the ultimate User Experience to end users by emphasizing fresh, relevant and […]
How to run a successful online business
If you ask people what their perception is of an online business, majority will describe an e-commerce site or a website that sells merchandise. But there are many ways you can have a business online without directly selling products and services. You can set up an informational website which generates revenues through advertising placements. Or […]
Facebook launches Ads Manager App
Facebook has released their first app to help businesses manage advertising on the social media service.
Yahoo7 unveils in-feed advertising solution
Yahoo7 has today unveiled its new advertising platform, a native in-feed advertising solution that offers advertisers creative assets similar to those used in paid social and search advertising.
Facebook targeting sellers and buyers
Facebook has created a new system to make it easier for businesses and individuals to buy and sell using the social media service.
Facebook tackling hoax posts
Social media giant Facebook has released an update to cut down the amount of misleading posts appearing in a user’s News Feed.
QR code mobile coupons: worth it?
QR codes have been widely used as a marketing tool and when used effectively, can add value to the consumer experience. Using the codes for mobile coupons may be one such way.
Old school vs new digital marketing
It wasn’t too long ago that ‘trends’ referred exclusively to what one would see in a fashion catalogue, and ‘hash tag’ was the disused key on a handset phone – is it a case of get-with-the-times, or die?
What to consider before investing in your online business
In my years working in online commerce, I have seen many brands and companies rise and evolve through effective use of SEO and ecommerce tools.
Best practice for Pinterest
Pinterest is one of the fastest growing social media platforms, second or third behind Facebook and Twitter depending on which statistics you read.
8 Pinterest boards worth creating for your business
If you’re not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
Change in how Australians use the internet
Effectively engaging with consumers on social media networks is more important than ever, with the amount of time Australians spend on social media decreasing over the past year.
3 ways to create more engaging website landing pages
How your pages can encourage customers to interact with your content and make purchases.
Increasing website traffic: 6 steps to guest blogging
What you need to know about contributing articles to other sites and how it can raise your profile online.
The changing face of web design
When was the last time you looked at your website? If it’s been a few years since you had your site designed, chances are it is well passed its use by date.